OUR consulting services include:

Marketing Foundations

Market Research

Efficacy Studies


 
 

Marketing Foundations

We develop brands and core messaging and integrate both into a website that positions you to connect and build strong relationships with your audience.

Photo by  Oleg Laptev  on  Unsplash

Photo by Oleg Laptev on Unsplash

Brand Identity

  • Company ethos

  • Core values

  • Audience

  • Personality and voice

Core Messaging

  • Compelling narrative

  • Product description

  • Value propositions

  • Benefits per user type

Visual identity

  • Logo

  • Color palette

  • Typography

  • Imagery & style

Development

  • Marketing strategy

  • Website design

  • Copy writing

  • Analytics

 

 
Photo by  Tiffany Nutt  on  Unsplash
 

Market Research

We conduct research answer your key questions and provide teams with the a clear plan to improve their customer experiences and seize business opportunities.

Our methodS

  • Literature reviews

  • Surveys, interviews & focus groups

  • User-testing

  • Usage data analysis

Customer research

  • Positioning statement

  • User and buyer profiles

  • Product recommendations

  • Customer retention strategies

Competitive research

  • Opportunities

  • Differentiators

  • Brand recommendations

  • Competitive advantage

Foresight Reports

  • Innovation trends

  • Policy trends

  • Industry trends

  • Recommendations for your business

 

 


Efficacy Studies

Evidence of effectiveness is a valuable marketing and sales asset for an EdTech product. This information reduces risk for buyers, enables sales people, and informs product improvement and positioning for the organization. Have the evidence you need, when you need it.

Outputs

Photo by  moren hsu  on  Unsplash

Photo by moren hsu on Unsplash

 

Don’t need a whole project?