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A customer research tool designed for
EdTech marketers


Align your messaging with the education community’s real cares, concerns, and conditions. Attract right-fit customers by communicating to niche targeted audiences. This tool is designed to help you speak to your customer based on data and insight into their behavior and their context.

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What you’ll get from this kit:

  • A breakdown of the key dimensions that make up an EdTech buyer or influencer.

  • Guiding questions for your research and links to US education sources for gathering key data points.

  • Editable templates to create well-rounded profiles for superintendents, principals, teachers, EdTech coordinators and more.

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The link to download the tool will appear on the screen after you fill the form.