Co-Creating the Future of Learning

Learning is our strategy.

Pure & Applied is a part of a new wave of consultancies – we are agile, we are holistic, we are creative, and we are purpose-driven to solve the real challenges education-focused companies face today.

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Our Services


& process

Impact is a matter of implementation. We improve systems, products, communication and material components of a service across every touchpoint. We assess the status quo, conduct research to identify the gaps, and we collaborate to design a plan to optimize processes and outcomes. We participate in and coach teams through the execution.


  • Service Design

  • product data Analysis

  • Customer Research

  • Team Interviews


Actionable Outputs

  • Service blueprint

  • Dashboard design & product roadmap

  • Success measurement criteria

  • Internal tools and processes

experience design

We use a human-centered approach to design experiences that engage learners to achieve specific goals. In our process, we collaborate with subject matter experts and intended learners to develop, test, and iterate as we build. We write and direct the production of content, design or select delivery processes and tools, and support the product’s marketing strategy.



  • Instructional design

  • Learner personas

  • interaction design


tangible Outputs

  • e-Learning Products

  • PD & Training programs

  • Team Facilitations

  • Knowledge Mobilization campaigns


We form an understanding of your business, customers, market niche, and company vision in order to build a compelling strategy that will attract right-fit customers and build a pipeline of qualified leads. We surface the value of your product and/or service to promote attraction, adoption and retention.


  • BRand Development Facilitations

  • Customer Research

  • Market Research

  • Business Analysis


Actionable Outputs

  • Strategic Positioning


  • Brand & Identity Guidelines

  • Marketing & SALES ASSETS

Strategic advising

A company’s performance is deeply intertwined with the effectiveness of their product, service, processes, culture, resources and leadership. We advise and collaborate with leadership to ensure that they are considering multiple perspectives, scenarios, and stay on top of innovation in business, education science, policy and technology.


  • One-on-one Coaching & Group Facilitations

  • Brand Audit & Brand Development

  • Change Management & capacity building

  • Business development strategy


tangible Outputs

  • Business model Canvas

  • Brand and culture Direction

  • Process and staff development

  • Relationship strategies


We are solutions designers.

As the demands of the industry evolve so will our offerings because we are committed to supporting education no matter what challenges, risks, or opportunities lie ahead. We never try to squeeze a problem into an existing solution. We design solutions that leverage the existing team, while adding our business, design, and education expertise to achieve the shared vision.


"We don’t promise perfection. We promise growth and improvement."

– Pure & Applied

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