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EdTech Personas

EdTech Sales Battlecard

A standardized pitch just won’t do for a product demonstration or follow-up sales meeting with school and district leaders. It’s crucial to speak to their needs, show them you understand their context, and be able to explain how you can help them move their needle – not yours.

coming soon

EdTech Persona Kit

This kit contains key insights, tips, and editable templates for customer identification and profiling in the EdTech market. Learn how to build persona profiles that reflect the whole customer – behavior, context and goals.

The Strategic Reflection Tool

This tool compiles a series of strategic questions to help EdTech leaders reflect and generate business insights. Develop a sense of what your organization should start doing, stop doing and keep doing in the year to come.

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Case Study Guide

This guide will help you use case studies more effectively to attract, nurture and convert leads. Transform a case study into multiple asset types and strategize where to insert them into your marketing campaigns.