Co-Creating the Future of Learning

Co-creating the future of learning, today.

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We are an EdTech
and learning design firm.

We collaborate to create custom solutions for organizations. We use customer and market research, business strategy, design methods, and education expertise to produce insights and outputs that improve products, services, and outcomes.

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A team of fearless thinkers and confident doers.

Our team brings experience and capabilities from across fields and industries, from business innovation, education, design, culture development, community organizing, city planning, and social impact. We enjoy applying our knowledge and skills to complex projects.

Meet our team.


We help growing companies move further, faster.

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Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!”

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide