Co-Creating the Future of Learning

Make learning your growth strategy.

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We are a business strategy
and learning design firm.

We collaborate to create custom business and learning solutions for
small and medium sized companies and organizations in
Education, Training and Smart Cities.


Business and learning services in-one.


Strategic foresight

What are the biggest opportunities for our business to grow?


How can we turn our services business into an online business?

Market research

Who are our customers? How can we help them? What do they want and need?

Brand & positioning

Who are we? What do we stand for? How can we best communicate with stakeholders?


Impact reports

How can we tell success stories to attract and nurture right-fit customers.

Service design

Where can we improve our operations and customer experience to deliver the highest value, quicker?

Education strategy
& e-learning

What will our company teach the world? How will we connect with stakeholders?

Community &
culture development

How can we create psychologically safe, motivating and creative spaces?


We help growing companies move further, faster.

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Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide