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/pyoo r/ 
All that is abstract, creative, and theoretical.


All that is empirical, systematic, and viable.

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Multi-lens insights.

We believe that impactful solutions are beautiful in theory (“pure”) and feasible in practice (“applied”). We believe that diverse perspectives, experiences and fields of knowledge add richness to our solutions allowing us to size up problems and potential from all sides. We believe that resilience is built when learning is a key component of company culture.


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How can EdTech companies evaluate the learning experiences they create to design for more effective ones? This is a challenge that drives and stays at the centre of Niki’s work. She has co-designed and built learning solutions and strategies of all scopes: from designing blended-learning programs, coaching innovative entrepreneurs, to crafting interventions for organizations looking to retain top talent. Her curiosity has led her to work with leaders in higher-education institutions, innovation centers, non-profit organizations and, more recently, a hospital. With a background in supply chain, finance and design methods, Niki’s recent focus has largely been in building capacity within EdTech organizations to reach new markets, and in conducting customer intelligence and effectiveness research.



Roxanne is a former K12 teacher, a researcher and lecturer at McGill University, and spent 5 years building an EdTech startup from the ground up. These first-hand experiences, from all sides of education, have given her insight and expertise that only learning-by-doing can. Teaching gave her a deep understanding of school systems and dynamics. Her experience in Higher Ed brought knowledge of education policy and research. Her startup years taught her to think of a business as a system and that true sight is the ability to shift between micro and macro lenses. It also taught her how to design and optimize implementation and customer success experiences, design products, and the importance of listening to voices and perspectives that are different from her own. As a thought-leader, her experience has enabled her to build a transnational network of influential EdTech advocates.




Erin Willett • Culture Strategy
Joel Blair • product & Design
Flavie Halais • BRAND Storytelling