Co-Creating the Future of Learning

Business & education expertise all-in-one.

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We are a business strategy
and learning design firm.

Pure & Applied helps conscious leaders in Higher Education, Education Technology,
and Social Innovation to produce research-based growth strategies and learning solutions.


Our Services



Industry foresight
Customer research
Competitive research
Growth recommendations

Marketing Foundations

Brand identity
Core messaging
Websites design
Copy writing

Efficacy Studies

User tests
Case studies
Logic models
Literature reviews

End-to-end eLearning

Knowledge map
Program design
Video production
Module and course creation


We help growing companies move further, faster.

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Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide