Co-Creating the Future of Learning

Co-creating the future of learning, today.

banner 03.jpg

We are an EdTech consulting
and learning design firm.

We create custom solutions for organizations using a collaborative approach, enabling them to build capacity and make actionable decisions for growth. We use customer intelligence, research, and business and education expertise to improve products, services and strategies.

_23A5468 02.jpg

A team of fearless thinkers and confident doers.

Our team brings experience and capabilities from across fields and industries, from product design, business innovation, education, design, culture development, community organizing, city planning, and social impact. We enjoy applying our knowledge and skills to complex projects.

Meet our team.


We help growing companies move further, faster.

logo grid wide.png
Andrew portrait 10.png
Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!”

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide