Cart 0

Research & strategy for education-focused businesses.

banner 03.jpg

We are a business strategy
and learning design firm.

Pure & Applied helps conscious leaders in K12 EdTech, eLearning, and Higher Education to produce research-based growth strategies and learning solutions.


How we can work together


Consulting Services

We scope projects and ongoing support for teams involving research, strategy, and development.

Learn more

eLearning Development

We collaborate with you to develop end-to-end learning experiences for online and blended learning.

Learn more

Business Tools

Download do-it-yourself resources that support marketing, sales, leadership, and operations optimization.

Learn more

Strategy calls

Help for those who don’t
need a whole project scoped. We answer questions and perform reviews on-call.

Learn more


We’ve worked with great organizations.

Screen Shot 2019-10-25 at 4.57.26 PM.png
Andrew portrait 10.png
Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide