Co-Creating the Future of Learning

Make learning your growth strategy.

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We are a business strategy
and learning design firm.

We collaborate to create custom business and learning solutions for
small and medium sized impact-driven companies and organizations in
Education & Training, Health & Wellness, and Smart Cities.


Attract customers & deliver real value.

With expertise in business and learning, we offer research, strategy, and instructional development work in these areas:

  • Service & process design

  • Service-to-product (productization)

  • Educational content strategy & e-learning

  • Community & culture development

  • Customer & market research

  • Impact reports & Case studies

  • Brand & positioning

  • Sales enablement


We help growing companies move further, faster.

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Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!”

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide

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We are a team of fearless thinkers and confident doers.

Our team brings experience and capabilities from across fields and industries, from product and business innovation, education, research, design, culture development, and social impact. We enjoy applying our knowledge and skills to complex projects.

Meet our team.