Co-Creating the Future of Learning

Business & education expertise all-in-one.

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We are a business strategy
and learning design firm.

Pure & Applied helps conscious leaders make research-based decisions by creating strategies and learning solutions for Higher Education, EdTech, and Social Innovation.


We use scientific and creative methods.


Strategic Foresight

What are the biggest opportunities for your business to grow? What innovation and trends should you be aware of?

Market Research

Who are your customers?
What do they want and need?
Why should they pick you over competition?

Brand & Positioning

What do you stand for? What makes you unique? How can you attract & nurture right-fit customers and partners?


What will your company teach the world? How can you scale access and educational impact?


We help growing companies move further, faster.

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Pure & Applied Testimonial Quote

Findings we suspected –
insights we didn’t.

The Pure & Applied team brought so much to the table: rigorous, startup oriented processes; exacting analysis; consistent communication; and deep knowledge of edtech. As time goes by, their insights have proven themselves critical to the success of the business!

Andrew Henry / Founder & President of Red Cedar solutions / Chairman of the Board of EduGuide