Pure
/pyoo r/
ADJECTIVE
All that is abstract, creative, and theoretical.
Applied
/uh-plahyd/
ADJECTIVE
All that is empirical, systematic, and viable.
We value multiple perspectives.
Pure & Applied believes that impactful solutions are beautiful in theory (“pure”) and feasible in practice (“applied”). We seek diverse perspectives, experiences and fields of knowledge to add richness to our educational solutions.
Company Capabilities
Business strategy
Program & digital product development
Curriculum development
Instructional design
Communications & digital marketing
Research
Writing and editing
Video production & graphic design
Translation
Project management
Capacity building
Founding Partners
Nikitasha Kapoor, Partner
How can organizations evaluate the learning experiences they create to design for more effective ones? This is a challenge that drives and stays at the centre of Niki’s work. She has co-designed and built learning programs, solutions and strategies of all scopes: from designing blended-learning programs, elearning courses and coaching innovative entrepreneurs, to crafting interventions for organizations looking to retain top talent.
Her curiosity has led her to work with leaders in higher education, innovation centres, NGOs and non-profit organizations. With a background in supply chain, finance and design methods, Niki’s recent focus has been in building capacity within organizations to scale their impact with online learning and reach new markets.
Roxanne Desforges, Partner
Roxanne Desforges is a learning and communications specialist. As a former K12 teacher, lecturer at McGill University, and having spent 5 years building an EdTech startup from the ground she has seen the learning market from many sides. These experiences led Roxanne to co-found Pure & Applied in 2017. Roxanne brings community based learning design, technology implementation and training, and communications experience and expertise.
Roxanne has built a network within the Canadian and US education and learning industry based on ambitious educational principles and vision for the future. She aims to empower communities though knowledge and capacity building and create sustainable and measurable progress.
Natasha Kapoor, Education Technologist
Natasha Kapoor is an education policy research analyst with a BSc in Mathematics and Statistics from Concordia University. Her genuine love of math brought her to help kids across Montreal see the beauty in numbers and equations despite the stigma and challenge related to struggling with math. Natasha is on a mission to make learning accessible to all and to remove obstacles that would have youth or adults believe that learning is out of their reach. Her work at Pure & Applied invites her to apply her passion and creativity to questions about how we can reach all learners. Natasha reminds us to always think inclusively about those who are systematically excluded from learning opportunities.
LinkedIn.
Kimberly Chebaro, Operations Coordinator
Kimberly Chebaro is an operations and marketing associate dedicated to enabling seamless experiences and communications. With a background in administration and project coordination in large organizations such Desjardins, Bell Helicopter, and BGIS, Kimberly enjoys applying a rigour and standard to her work that enables Pure & Applied to offer consistent and reliable service to all clients. Kimberly has a certificate in Applied Marketing from McGill University and enjoys developing creative communication campaigns to mobilize knowledge and build energy around projects and initiatives. Kimberly is a motivator who energizes our team and all those who collaborate with her.
LinkedIn.
Michael Chechile, Senior Education Consultant
Michael was the Director General of the Lester B. Pearson School Board 2015-2019. Prior to his appointment, he served as Teacher, Pedagogical Consultant, Vice-Principal, Principal, Director of Educational Services and as Senior Director of Educational Services and Technology.
During his time with the Lester B. Pearson School Board, Michael was responsible for the creation of the Digital Citizenship Program - a program that served as the inspiration for the development of Quebec Ministry of Education resources related to learning in the digital age. He was responsible, as well, for bringing the first-ever Google Applications for Education Summit to Quebec. His pedagogical career has spanned 33 years. As well, Michael taught as a part-time graduate and undergraduate lecturer at Concordia University for over 15 years in the field of educational technology.
Juliet Lammers, Video Production Consultant
Juliet Lammers is an award-winning Canadian American documentary filmmaker. Her work has screened internationally at festivals, in theatres, on television, and online. In 2020, Juliet earned the Canadian Screen Award for Best Direction of a Documentary Series for her work on ON THE LINE. ON THE LINE also won the 2020 CSA for Best Picture Editing of a non-fiction series. Juliet has a MA in Media Studies and a BA in German Literature. She is currently a part- time student in the MA programme in Educational Technology at Concordia University.
For Pure & Applied, Juliet applies her knowledge of developing compelling video content to the education and communications context.
Marianne Filion, Senior Researcher
Marianne Filion holds a Master's degree in Education with a strong foundation in feminist theory. She has ample experience designing and teaching university level courses in both education, and research and communication skills. In addition to her teaching, she has worked as an academic journal editor and independent researcher. Most recently she undertook a bachelor's degree in law at the Université de Québec à Montréal and will be completing her studies at the Quebec Bar. She is interested in the intersection of education, ethics, and law, and her approach is informed by a deep concern for justice.
Jonathan Powers, Adult Education & Training Expert
Jonathan Powers is currently an Associate Professor of Arts & Humanities at Minerva University. Although he holds a Ph.D. in Architectural History & Theory from McGill University and M.A. in Philosophy from Boston College, he has for many years been an avid scholar of the craft and science of teaching. Jonathan has taught numerous subjects (including leadership, ethics, and sustainability) in a wide variety of institutional and cultural contexts. He also has professional experience in nonprofit management, consulting, government and writing. His previous research projects focused on the role of architecture in utopian thinking and on the historical development of the lexicon used to describe the creative process. An unrepentant generalist with a flair for finding the fun in any subject, Jonathan is committed to designing and delivering learning experiences that change minds, enhance understanding, and elevate performance.
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