EdTech Marketing Persona Kit (US)

CA$25.00

Align your company’s messaging with the education community’s real cares, concerns, and conditions. This tool will help you to attract right-fit customers by communicating to your targeted audiences in compelling ways. This 13-page-tool is designed to help you speak to your customers, based on data and insight into their behaviour and their context – not assumptions about who teachers and leaders are and what they care about. Stand out from your competitors by empathizing with your audience and crafting compelling messaging that pulls in your targets.

Align your company’s messaging with the education community’s real cares, concerns, and conditions. This tool will help you to attract right-fit customers by communicating to your targeted audiences in compelling ways. This 13-page-tool is designed to help you speak to your customers, based on data and insight into their behaviour and their context – not assumptions about who teachers and leaders are and what they care about. Stand out from your competitors by empathizing with your audience and crafting compelling messaging that pulls in your targets.

After years of creating customer personas for our Canadian and International EdTech clients going to market in the US, we’ve developed a tool that can guide you and your marketing team through the process. The information within this tool is the result of years of practice and improvement doing this very task. We hope you love it!

What you’ll get from this kit:

  • A breakdown of the key dimensions that make up an EdTech buyer or influencer.

  • Guiding questions for your research and, importantly, links to US education sources for gathering key data points.

  • Editable templates to create well-rounded profiles for superintendents, principals, teachers, EdTech coordinators and more.

  • The ability to email us with any questions you may have about it.